Merchants who enable Shopify's spam protection and keep receiving spam are usually told they configured something wrong. They did not. Solving services publish their rates, and defeating the challenge on a contact form costs the sender about a tenth of a cent. A coverage map, the four routes around the gate, a ten-minute triage, and a matrix of what every defence actually stops, ours included.
Read the dispatch →A Signifyd employee woke one Sunday to several hundred unread emails. Buried among them was a $1,300 Apple Store receipt she had not authorised. Every one of those messages came from a signup form on somebody's website. Researchers who analysed 24 such campaigns found the traffic almost impossible to filter, because it is genuine mail sent by real shops that did nothing wrong except leave a form open.
Read the dispatch →A spam filter's dial has nine positions, of which roughly four produce distinct results, and one blocks every submission the store will ever receive. What the number underneath represents, why a new store's scores cannot be trusted, and what is traded away at each end. With a sorting rack you can drag, our behavioural signal weights published in full, and the one question to put to any vendor ahead of the pricing question.
Read the dispatch →Four rules, because this category has a credibility problem
Invisible Google reCAPTCHA scoring on every Shopify storefront form — contact, newsletter, comments, reviews, login, registration and checkout. Two minutes to set up, no keys to paste.
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